Why I started EAT SLEEP WORKOUT LIKE AN ANIMAL!!! (ESWLA)
As my passion for weightlifting and sports became a part of my life, I like many other people purchased the usual attire for working out and outdoor sports. Though the clothing did its job, let’s face it, most of the clothing is plain – black, grey, or white. I wanted to wear something that expressed my passion and zeal for Life and an active push-it-to-the-limit lifestyle!!! I wanted to express my enthusiasm and zeal for what I did in an outward exhibitionist manner through a larger than life design!! Thus after searching for a good piece of clothing that conveyed what I was looking for to no avail my mind began to circulate the idea of starting my own clothing company.
So began the formation of EAT SLEEP WORKOUT LIKE AN ANIMAL, originally designed quality clothing that could be worn for the gym, outdoors, and as casual wear; and of course with that kick-ass design that tells a story! This clothing was never intended just for those who go to the gym, but instead for ALL fitness enthusiats who understand what it really means to WORKOUT LIKE AN ANIMAL!! You give your all 100% of the time!! For many of us our sport(s) are a huge part of life and we truly love it!! Just like the images that are larger than life, this for many of us is how we want to live our life, be an ANIMAL!!
This company’s goal is about more than providing awesome athletic attire. It is here to send a message to the people and the business world what a great company should be! Too many times people are subjected to poor management, poor pay, and poor treatment. Who said work wasn’t supposed to be fun? Enough is enough. I want to show the World that you can have a successful business grow year after year and give back to the employees, community, country, and this great Planet!
ESWLA is that platform for doing just that! So many people exercise or participate in some physically challenging sport that there should be a brand that they can relate with. A brand for the tough, determined, and those that don’t hold back! A brand that they can be proud of. A brand that they know what it stands for. ESWLA is that brand! Work your butt off, live your life, give back to the people around you, and make the World a better place. Our time on this planet is short, so let’s go out there and make something of it!!!